Our mission is to change the world by baking it more fun!

Since 2015, our baking kits for kids have made the kitchen the #1 spot to play, imagine, and learn!

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Baketivity at the beginning

Fun has always taken a front seat at Baketivity. As parents, founders Eli & Miriam Schwartz wanted to bring more fun into their own home, but finding kid-friendly activities that didn’t require tons of prep and tons of cleanup was a challenge.

Miriam, who loves to bake, got the idea to test some fun and easy recipes that her family could recreate together. When she realized how easy baking with kids could be when everything was prepared ahead of time, she had to share her secrets for mess-free fun with other families.

Harnessing years of experience as a special education teacher, Miriam created the first Baketivity kit with the help of her visionary husband. Together, they decided each kit would include a colorful step-by-step recipe, fun themed activities, and ingredients—because less shopping meant more time for families to spend together!

While development started in the Schwartz’s garage, Baketivity soon made it into the homes and hearts of families around the world. With each box, Eli & Miriam hope to give kids and parents a chance to get offline and into family time with recipes and activities that open the door to fun, creativity, and confidence that kids can carry for a lifetime in the kitchen and beyond.

Family-Focused in every way

We’ve come a long way from our first box by focusing on what matters most.

Mastering “Kid-Friendly”

From our packaging to instructions, we keep our most important customers top of mind: kids!

Growing community

From partnerships with celebrity chefs to monthly LIVE cooking classes, we make community a big deal!

Reinventing Family time

Our team of visionaries and experts is constantly dreaming up new ideas for family fun, like our new lines

Baking up a movement

What started as playtime for parents and kids soon turned into a movement to reinvent family moments in the modern era. We like to say that we are “baking the world a better place” by helping to change the way kids and parents connect nowadays.

In our busy world, parents face all kinds of challenges but a big one is: screens. That’s why we’re taking back time from screens and inviting more time with each other.

Our kits give families the chance to get excited about putting their devices away and welcome screen-free enjoyment of real-life moments. It’s these moments that allow us to build meaningful connections, create and discover new ideas, and raise happier kids.

Wouldn’t you say that’s baking the world a better place?

Experience family time the way it was meant to be

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Baketivity

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